Protection is not a separate function. It is brand strategy.
Trademark registration, personality rights, patent commercialisation and ASCI compliance handled inside the same engagement as the positioning work, by counsel who has read the strategy.
What this is for
The situations founders arrive with
01
Filed late, or filed wrong
A mark registered in one class while the business trades in four, or never filed because launch was urgent and legal was later.
02
The founder's name is unprotected
Personality rights are ignored until someone else is using the founder's face in an advertisement.
03
Counsel who has not read the strategy
Filings made in the abstract, disconnected from where the brand is actually going next.
The cheapest moment to protect a brand is before it is worth stealing. Almost nobody acts then.
The engagement
6 stages, each with a written deliverable.
Scope, fee and dates are fixed in the agreement before work begins. There are no open-ended engagements here.
01
Protection audit
What is registered, in which classes and jurisdictions, what is exposed, and what a competitor could take today.
02
Trademark registration
Search, class strategy and filing, scoped against the roadmap rather than only current trade.
03
Personality rights advisory
Name, likeness, voice and signature positioned and protected where the founder is central to the brand.
04
Patent commercialisation
Where IP exists, the route from a granted right to a revenue position: licensing, structure and valuation input.
05
Compliance and advertising review
ASCI compliance and claim substantiation reviewed before campaigns run, not after a complaint.
06
Annual advisory
Renewals, watch service on infringing filings, and counsel on call as the brand extends.
What you receive
- Protection audit report
- Class and jurisdiction strategy
- Trademark filings
- Personality rights position
- Advertising compliance review
- Annual watch and renewal calendar
Whether this is the right engagement
Built for
- Trading under an unregistered mark
- A founder-led brand with public visibility
- Expanding into new categories or geographies
Not this engagement
- Active litigation already underway
- Seeking representation without a brand mandate
Questions
Asked before every mandate.
Do you file, or refer?+
We file. Specialist advocates are brought in where a matter runs past filing into litigation strategy, and they join the engagement rather than replacing it.
How long does registration take in India?+
Filing is immediate and gives you a priority date. Registration commonly runs twelve to twenty-four months depending on objections. Use of the mark can begin at filing.
Can this be bought on its own?+
Yes. It is a complete engagement in its own right, and it is also stage eleven of Brand Creation.
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