Solution 02
From blank page to market leader in 90 days.
A fixed-scope, end-to-end sprint delivering market positioning, naming, visual identity, packaging, website build, trademarks and go-to-market rollout.
What this is for
The situations founders arrive with
01
Launch pressure beats sequence
The website gets built before anyone decides what the company stands for, so the website decides it by accident.
02
Nobody owns the whole
A designer, a writer and a developer each do their bit well, and the result still does not add up to a brand.
03
The second year is unaffordable
Everything built for the launch has to be built again once the business works out what it actually is.
Most brands get built in whatever order things were needed. These thirteen steps are simply the order that works.
The engagement
13 steps, each with something written at the end.
Scope, fee and dates are fixed in the agreement before work starts. Nothing here runs open-ended.
01
Discovery
What the founder wants, how the business will make money, the funding plan, and what success means, all in writing.
02
Market and category study
Where the market is going, what has already been claimed, and by whom.
03
Audience definition
Who buys, who influences the buyer, who blocks the sale, and what each one needs to hear.
04
Positioning
The claim, the proof behind it, and where it stops.
05
Naming
Names built from the position, then checked for availability and for what they mean in the markets you sell in.
06
Verbal identity
Tone of voice, what to say first, the standard description of the company, and the lines the founder will repeat for years.
07
Visual identity
Logo, type, colour, photography direction and layout rules.
08
Brand system
How the identity works across sub-brands, products and formats.
09
Application design
Print material, packaging, spaces and digital.
10
Digital build
Site structure, content and build, all following the same system.
11
Legal protection
Trademark filing and your IP position, done inside this engagement rather than after it.
12
Go-to-market
Launch order, channels, budget and the first ninety days.
13
Governance
Guidelines, team training and regular reviews, so the system survives as you grow.
What you receive
- Full brand strategy document
- Name, screened and filed
- Complete verbal and visual identity
- Application and collateral suite
- Website architecture and build
- Trademark filing
- Go-to-market plan
Is this the right engagement for you
Built for
- A new business with money committed
- A rebuild where the current brand cannot be fixed
- A founder ready to decide, not to keep researching
Not for
- Just an idea, with no funding in sight
- You only want one of the thirteen steps
Questions
Asked before every engagement.
Can we start partway through if some steps are done?+
Yes. We check the finished steps, then rescope and reprice the work to whatever is actually left.
What does it cost?+
We scope each engagement and fix the price in writing before work starts. No hourly overruns.
How long do all thirteen steps take?+
Usually five to seven months. Naming and legal checks are the two steps most likely to move the date.
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