TDH Content Calendar Jan 2026
This month, we are exploring the intersection of tradition and modern health. From the festive warmth of Sankranti to the resolution driven focus on Millets, our content bridges the gap between heritage flavors and a vibrant, healthy lifestyle.
| Date | Type | Content Description | Product Focus |
|---|---|---|---|
| Jan 1 (Thu) | Reel | "Year changes, but some tastes stay the same." Fast cuts of a calendar flipping and TDH Urad Dal. | Urad Dal |
| Jan 2 (Fri) | Reel | Steaming idlis served in a warm morning kitchen. A focus on soft, healthy breakfasts made with love. | Idly Ravva |
| Jan 5 (Mon) | Carousel | "5 small tips to make idlis softer every time" featuring Urad Gota subtly. | Urad Gota |
| Jan 7 (Wed) | Video | The Working Mom's Chutney Hack: Roasted Gram (Putnalu) and Peanut quick fix. | Putnalu |
| Jan 9 (Fri) | Reel | Cinematic slow motion: Cleaning the kitchen, soaking grains in brass vessels. Grandmother's quality check. | Toor Dal, Urad Gota |
| Jan 12 (Mon) | Carousel | What makes good Urad Gota different? Explaining grain quality and consistency in a homely tone. | Urad Gota |
| Jan 14 (Wed) | Reel | Sankranti Feast: Banana leaf shot with Rice, Toor Dal Sambar, Garelu, and festive Payasam. | All Pulses |
| Jan 15 (Thu) | Reel | Kanuma Special: Spicy Chicken Curry or Mutton Pulusu paired with Urad Gota Garelu. | Urad Gota |
| Jan 16 (Fri) | Reel | Post-festival comfort: Simple Muddapappu (Plain Toor Dal) with Avakaya and Rice. | Toor Dal |
| Jan 19 (Mon) | Carousel | Simple Pottu Pappu chutney recipe for busy days. Minimal steps, maximum comfort. | Pottu Pappu |
| Jan 21 (Wed) | Reel | The sound of Tadka: Husked Urad Split spluttering in oil for a vegetable fry. | Husked Urad Split |
| Jan 23 (Fri) | Static | Close-ups of grain texture. VO: "What we bring into our kitchen matters." | All Pulses |
| Jan 26 (Mon) | Reel | Republic Day: Food Flag using Carrot (Orange), Idly/Urad (White), and Chutney (Green). | All Pulses |
| Jan 28 (Wed) | Reel | The "Squish Test": Showing the sponge-like bounce of an idli made with TDH Idly Ravva. | Idly Ravva |